{"product_id":"managing-business-in-a-multi-channel-timo-saarinen-9781591406297","title":"Managing Business in a Multi-Channel World: Success Factors for E-Business","description":"Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Timo Saarinen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1591406293\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781591406297\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Idea Group Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 370\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.40h x 7.34w x 0.96d","brand":"Timo Saarinen","offers":[{"title":"Hardcover","offer_id":47200827408639,"sku":"9781591406297","price":89.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bb5fea15-a414-4345-b3f0-4d0c61d76b91.jpg?v=1756787958","url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-business-in-a-multi-channel-timo-saarinen-9781591406297","provider":"WR Book House","version":"1.0","type":"link"}