{"product_id":"managing-corporate-design-peter-l-phillips-9781621536758","title":"Managing Corporate Design: Best Practices for In-House Graphic Design Departments","description":"Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. \u003ci\u003eManaging Corporate Design\u003c\/i\u003e addresses--head-on--these new challenges in a highly practical manner. \u003cp\u003e\u003c\/p\u003ePeter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: \u003cp\u003e\u003c\/p\u003eDeveloping a framework\u003cbr\u003eAssessing the value you offer\u003cbr\u003eRecognizing the business role of design\u003cbr\u003eCommunicating in a corporate language\u003cbr\u003eGaining and forming business relationships\u003cbr\u003eDeveloping design briefs and approval presentations\u003cbr\u003eManaging and hiring staff\u003cbr\u003eIncorporating creativity\u003cbr\u003eOvercoming obstacles and moving forward! \u003cp\u003e\u003c\/p\u003eThese fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today. \u003cp\u003e\u003c\/p\u003eAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a \u003ci\u003eNew York Times\u003c\/i\u003e bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter L. Phillips\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1621536750\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781621536758\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Allworth\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/23\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.80d","brand":"Peter L. Phillips","offers":[{"title":"Paperback","offer_id":47135386894591,"sku":"9781621536758","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f593f3fa-af63-4f3a-acbf-726fbf3dbd4a.jpg?v=1755009993","url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-corporate-design-peter-l-phillips-9781621536758","provider":"WR Book House","version":"1.0","type":"link"}