{"product_id":"managing-corporate-social-responsibility-w-timothy-coombs-9781444336450","title":"Managing Corporate Social Responsibility","description":"\u003ci\u003eManaging Corporate Social Responsibility\u003c\/i\u003e offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.\u003cbr\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eChapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives\u003c\/li\u003e \u003cli\u003eEmphasizes stakeholder engagement as a foundation throughout the CSR Process Model\u003c\/li\u003e \u003cli\u003eDiscusses ways to maximize the use of social media and traditional media throughout the process\u003c\/li\u003e \u003cli\u003eOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.\u003c\/li\u003e \u003cli\u003eDraws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e W. Timothy Coombs, Sherry J. Holladay\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1444336452\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781444336450\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Blackwell\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/03\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.96h x 5.98w x 0.58d","brand":"W. Timothy Coombs","offers":[{"title":"Paperback","offer_id":44072664662271,"sku":"9781444336450","price":47.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_96df0a30-adfe-46b1-97d1-cb438f3d5844.jpg?v=1685443291","url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-corporate-social-responsibility-w-timothy-coombs-9781444336450","provider":"WR Book House","version":"1.0","type":"link"}