{"product_id":"managing-customer-relationships-and-building-jochen-wirtz-9781944659363","title":"Managing Customer Relationships and Building Loyalty","description":"Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationships and Building Loyalty describes how to acquire and develop desirable, loyal customers within the chosen segments, and the painstaking process to build and maintain their loyalty through well-conceived relationship marketing strategies. This book is the tenth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jochen Wirtz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1944659366\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781944659363\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ws Professional\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/18\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 75\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.16d","brand":"Jochen Wirtz","offers":[{"title":"Paperback","offer_id":44652413812991,"sku":"9781944659363","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d0e3199a-e1c6-4d1f-a4c0-1a21b0f46855.jpg?v=1704215982","url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-customer-relationships-and-building-jochen-wirtz-9781944659363","provider":"WR Book House","version":"1.0","type":"link"}