{"product_id":"managing-customer-relationships-using-customer-anna-brzozowska-9781032713885","title":"Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise","description":"\u003cp\u003eIn today's global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises\u003ci\u003e. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise\u003c\/i\u003e offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises.\u003c\/p\u003e\u003cp\u003eThe book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e- In-depth analysis of the CRM concept in the context of international business.\u003c\/p\u003e\u003cp\u003e- Discussion on the evolution of the CRM idea over the years.\u003c\/p\u003e\u003cp\u003e- Introduction to integrated customer relationship management systems in global enterprises.\u003c\/p\u003e\u003cp\u003e- Analysis of the impact of social media on CRM.\u003c\/p\u003e\u003cp\u003e- Practical insights on measuring the effectiveness of customer care activities.\u003c\/p\u003e\u003cp\u003eManaging Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anna Brzozowska,Stanislaw Brzeziński,Arnold Pabian\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032713887\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032713885\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.44d","brand":"Anna Brzozowska","offers":[{"title":"Hardcover","offer_id":48621901381887,"sku":"9781032713885","price":170.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-customer-relationships-using-customer-anna-brzozowska-9781032713885","provider":"WR Book House","version":"1.0","type":"link"}