{"product_id":"managing-foreigness-lidiya-asenova-daskalova-9781975910051","title":"Managing Foreigness: maximizing benefits, minimizing obstacles across borders","description":"Managing Foreignness - is written for managers of multinational companies seeking a better understanding of the concept of liability of foreignness and the possible strategies to counter this phenomenon. - examines the strategies suggested by the two main theories focusing on the liability of foreignness - the resource-based view and the institutional theory. - goes beyond the strategies suggested by these theories and provides the reader with some more points of view on this matter. - outlines the steps which multinational companies' managers could undertake in order to counter the problems related to their foreignness in a particular context. - focuses on the benefits of foreignness that international companies' managers could use to compete successfully in a certain foreign for them market. - presents practical advice for such managers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lidiya Asenova Daskalova\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1975910052\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781975910051\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/21\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 126\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.27d","brand":"Lidiya Asenova Daskalova","offers":[{"title":"Paperback","offer_id":44125760061695,"sku":"9781975910051","price":23.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b3da5152-5a15-4018-9fd7-0e045fbb57cc.jpg?v=1687444533","url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-foreigness-lidiya-asenova-daskalova-9781975910051","provider":"WR Book House","version":"1.0","type":"link"}