{"product_id":"managing-global-innovation-yves-l-doz-9781422125892","title":"Managing Global Innovation: Frameworks for Integrating Capabilities Around the World","description":"\u003cb\u003eThe key to bridging your global innovation gap\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn today's global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company's home territories--sometimes \u003ci\u003efar\u003c\/i\u003e outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge. \u003cp\u003e\u003c\/p\u003eHow to tackle this challenge? In \u003ci\u003eManaging Global Innovation\u003c\/i\u003e, INSEAD's Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You'll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale. \u003cp\u003e\u003c\/p\u003eBased on in-depth research within more than three dozen corporations--including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox--this book bridges theory and practice. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eManaging Global Innovation\u003c\/i\u003e gives you the tools to harness critical expertise from around the globe--and channel it into your innovation programs.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Yves L. Doz, Keeley Wilson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1422125890\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781422125892\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/06\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 1.10d","brand":"Yves L. Doz","offers":[{"title":"Hardcover","offer_id":43988439236863,"sku":"9781422125892","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_44c2527b-6114-499e-a4d5-720e5d8f742f.jpg?v=1683294498","url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-global-innovation-yves-l-doz-9781422125892","provider":"WR Book House","version":"1.0","type":"link"}