{"product_id":"managing-global-strategy-william-h-a-johnson-9780367462857","title":"Managing Global Strategy: Developing an Effective Strategy in International Business","description":"\u003cp\u003eThis concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.\u003c\/p\u003e \u003cp\u003eWritten clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: \u003c\/p\u003e \u003cp\u003e- Internal and external environmental analyses;\u003c\/p\u003e \u003cp\u003e- Cross-cultural communication;\u003c\/p\u003e \u003cp\u003e- Structural considerations;\u003c\/p\u003e \u003cp\u003e- Leadership and motivation;\u003c\/p\u003e \u003cp\u003e- Foreign market entry, mergers, alliances and acquisitions.\u003c\/p\u003e \u003cp\u003eUpper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William H. a. Johnson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367462850\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367462857\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/22\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 170\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d","brand":"William H. a. Johnson","offers":[{"title":"Paperback","offer_id":45477188927743,"sku":"9780367462857","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7e1a126f-28ca-4b8c-aa38-4d7ee4c13a75.jpg?v=1715919298","url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-global-strategy-william-h-a-johnson-9780367462857","provider":"WR Book House","version":"1.0","type":"link"}