{"product_id":"managing-market-relationships-adam-lindgreen-9781138356467","title":"Managing Market Relationships: Methodological and Empirical Insights","description":"Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Adam Lindgreen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138356468\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138356467\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/31\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 246\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.06w x 0.63d","brand":"Adam Lindgreen","offers":[{"title":"Paperback","offer_id":43945948479743,"sku":"9781138356467","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_76918df4-2c60-48cd-8abd-df76b16c1719.jpg?v=1681510674","url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-market-relationships-adam-lindgreen-9781138356467","provider":"WR Book House","version":"1.0","type":"link"}