{"product_id":"managing-marketing-information-rle-marketing-nigel-piercy-9781138793149","title":"Managing Marketing Information (Rle Marketing)","description":"\u003cp\u003eA good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nigel Piercy,Martin Evans\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138793140\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138793149\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.00w x 0.70d","brand":"Nigel Piercy","offers":[{"title":"Hardcover","offer_id":48087773118719,"sku":"9781138793149","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2c096b5b-c057-4c31-aa07-b57a2378b196.jpg?v=1769101322","url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-marketing-information-rle-marketing-nigel-piercy-9781138793149","provider":"WR Book House","version":"1.0","type":"link"}