{"product_id":"managing-public-relations-peter-m-smudde-9781032076768","title":"Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e","description":"\u003cp\u003eThe second edition of \u003cem\u003eManaging Public Relations \u003c\/em\u003eintroduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCurrent examples and testimonials from across the globe, as well as updated \"Executive Viewpoints\"\u003c\/li\u003e \u003cli\u003eExpanded content on strategic planning, budgeting, and financial statements\u003c\/li\u003e \u003cli\u003eDetailed commentary on topics relevant to the modern workplace, including remote management\u003c\/li\u003e \u003cli\u003eConsideration of diversity, inclusion, equity, and access within PR\u003c\/li\u003e \u003cli\u003eAdditional content on the use of analytics and measuring return on investment (ROI)\u003c\/li\u003e \u003cli\u003eUpdated online material, including an Instructor's Manual that incorporates problem-based questions, example assignments, and activities\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eA highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter M. Smudde\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032076763\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032076768\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/02\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 340\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 6.85w x 0.74d","brand":"Peter M. Smudde","offers":[{"title":"Paperback","offer_id":44227721789695,"sku":"9781032076768","price":74.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ddff86e7-09ef-40db-9c35-d8fe39602b18.jpg?v=1692810231","url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-public-relations-peter-m-smudde-9781032076768","provider":"WR Book House","version":"1.0","type":"link"}