{"product_id":"managing-technology-entrepreneurship-and-innovation-paul-trott-9780415677226","title":"Managing Technology Entrepreneurship and Innovation","description":"\u003cp\u003e\u003cem\u003eManaging Technology Entrepreneurship and Innovation\u003c\/em\u003e is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors' considerable experience mentoring students as they turn their technological ideas into real-life business ventures. . \u003c\/p\u003e \u003cp\u003eThe text is separated into three parts providing a roadmap for successful entrepreneurial projects: \u003c\/p\u003e\u003cb\u003e \u003c\/b\u003e\u003cp\u003ePart I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation\u003c\/p\u003e\u003cb\u003e \u003c\/b\u003e\u003cp\u003ePart II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers' needs.\u003c\/p\u003e\u003cb\u003e \u003c\/b\u003e\u003cp\u003ePart III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth.\u003c\/p\u003e \u003cp\u003eWith a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Trott, Dap Hartmann, Patrick Van Der Duin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 041567722X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415677226\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 258\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.80w x 0.60d","brand":"Paul Trott","offers":[{"title":"Paperback","offer_id":47087461138687,"sku":"9780415677226","price":86.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b05af5e0-deb5-4b31-8be2-929f0a153064.jpg?v=1753849955","url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-technology-entrepreneurship-and-innovation-paul-trott-9780415677226","provider":"WR Book House","version":"1.0","type":"link"}