{"product_id":"managing-the-smart-revolution-in-francisco-javier-navarro-meneses-9781789249309","title":"Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the Era of Data","description":"Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence, and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways. \u003cp\u003e\u003c\/p\u003eThe degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications. \u003cp\u003e\u003c\/p\u003eThis practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eInclude real-life cases to illustrate to the reader the true dimension of the \"smart\" phenomenon and the new frontiers that are yet to open in the coming years\u003c\/li\u003e\n\u003cli\u003eBring together the knowledge and experience of leading experts from academia, the tourism sector, and technology companies, who reveal in a unified way the fundamental points your organization must consider in the path towards being smarter\u003c\/li\u003e\n\u003cli\u003eCreate a practical knowledge tool that allows getting the most out of Smart Technologies, its products, and future trends, while learning how to make them a competitive tool, and avoid being left behind\u003c\/li\u003e\n\u003cli\u003eFeatures full color figures and photographs\u003c\/li\u003e\n\u003c\/ul\u003eThe book will be a vital resource for Tourism practitioners, strategic planners, and policy makers as well as students of tourism marketing, management, and technology.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Francisco Javier Navarro-Meneses\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1789249309\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781789249309\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cabi\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/08\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Francisco Javier Navarro-Meneses","offers":[{"title":"Hardcover","offer_id":44080366354687,"sku":"9781789249309","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9c8ff8a9-63e1-4513-96f2-990a1b3b6169.jpg?v=1685486406","url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-the-smart-revolution-in-francisco-javier-navarro-meneses-9781789249309","provider":"WR Book House","version":"1.0","type":"link"}