{"product_id":"managing-tourism-enterprises-craig-lee-9781789249422","title":"Managing Tourism Enterprises: Start-Up, Growth and Resilience","description":"\u003ci\u003eManaging Tourism Enterprises: Start-up, Growth and Adaptability\u003c\/i\u003e brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. \u003cp\u003e\u003c\/p\u003eThe book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eManaging Tourism Enterprises\u003c\/i\u003e describes and includes essential business planning and teaching tools including: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003efeasibility analysis, marketing plan, and strategic planning tools\u003c\/li\u003e\n\u003cli\u003electure slides for each chapter\u003c\/li\u003e\n\u003cli\u003ecase studies with each chapter\u003c\/li\u003e\n\u003cli\u003equiz and test questions\u003c\/li\u003e\n\u003c\/ul\u003eThis is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; Postgraduate students undertaking courses specific to strategy and performance of tourism firms.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Craig Lee, Rob Hallak\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1789249422\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781789249422\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cabi\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/27\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Craig Lee","offers":[{"title":"Paperback","offer_id":44080366420223,"sku":"9781789249422","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3cc7bc27-8b00-4eea-aa9f-4c32ba4d58b2.jpg?v=1685486406","url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-tourism-enterprises-craig-lee-9781789249422","provider":"WR Book House","version":"1.0","type":"link"}