{"product_id":"managing-when-times-are-tough-theo-van-dijk-9780313381591","title":"Managing When Times Are Tough","description":"\u003cp\u003e\u003cb\u003eA turnaround expert offers a practical management guide to surviving a recession or any other tough business environment, from an industry downturn to getting blindsided by competitors.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eTheo van Dijk has spent a lifetime getting companies out of difficulties. In \u003ci\u003eManaging When Times Are Tough\u003c\/i\u003e he shares his expertise, offering practical advice on honing management skills and employing simple techniques that are highly effective in helping companies weather nearly any storm. Urging managers to rediscover that business is a team sport, and he argues that the key to success in tough times is to ignore the \"big gloom and doom picture\" and concentrate on the issues a manager can and must control. \u003cp\u003e\u003c\/p\u003eIn a text interspersed with anecdotes from his own experiences, van Dijk teaches managers and business owners how to concentrate on real cash flow, emphasize product differentiation, implement marketing tools without adding expense, and practice the technique of \"inverse marketing.\" Stressing that management requires personal commitment and great attention to detail, he demonstrates a \"lean and mean\" approach, enforcing practical skills that will work now--and prepare the team for the opportunities to come.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Theo Van Dijk\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0313381593\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780313381591\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2010 pg. 104","brand":"Theo Van Dijk","offers":[{"title":"Hardcover","offer_id":48135978352895,"sku":"9780313381591","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_49378829-64db-40a0-934e-815df42c789b.jpg?v=1770159701","url":"https:\/\/www.whiterainbookhouse.com\/products\/managing-when-times-are-tough-theo-van-dijk-9780313381591","provider":"WR Book House","version":"1.0","type":"link"}