{"product_id":"manga-in-america-casey-brienza-9781472595874","title":"Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics","description":"\u003cp\u003eJapanese manga comic books have attracted a devoted global following. In the popular press manga is said to have \"invaded\" and \"conquered\" the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In \u003ci\u003eManga in America \u003c\/i\u003e- the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of \"domestication.\" Ultimately, \u003ci\u003eManga in America\u003c\/i\u003e argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Casey Brienza\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1472595874\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781472595874\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Academic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/28\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 0.60d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 11\/01\/2016","brand":"Casey Brienza","offers":[{"title":"Paperback","offer_id":46602728669439,"sku":"9781472595874","price":36.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9e7d4eae-b453-4d1f-a562-96e90d64828e.jpg?v=1739695105","url":"https:\/\/www.whiterainbookhouse.com\/products\/manga-in-america-casey-brienza-9781472595874","provider":"WR Book House","version":"1.0","type":"link"}