{"product_id":"mangas-first-century-andrea-horbinski-9780520403987","title":"Manga's First Century: How Creators and Fans Made Japanese Comics, 1905-1989","description":"\u003cb\u003eA comprehensive English-language history of a beloved medium, \u003ci\u003eManga's First Century\u003c\/i\u003e tells the story of the artists and fans who built a cultural juggernaut.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Manga is the world's most popular style of comics. How did manga and anime--\"moving manga\"--become ubiquitous? \u003ci\u003eManga's First Century\u003c\/i\u003e delves into the history and finds surprising answers. \u003cp\u003e\u003c\/p\u003e In fact, manga has always been a global phenomenon. Countering essentialist myths of manga's emergence from the deepest wells of Japanese art, author Andrea Horbinski shows it was born in the early 1900s, a hybrid form that crossed single-panel satirical cartoons popular in Europe and America with the Edo period's artistic legacy. As a medium, manga initially focused on political commentary, expanding to include social satire, children's comics, and proletarian art in the 1920s and 1930s. Manga's evolution into a medium embracing complex, long-form storytelling was likewise driven by creators and fans pushing publishers to accept new, radical expansions in manga's artistic and narrative practices. In the 1970s, innovative creators and fans empowered a new breed of fan-generated comics (dōjinshi) and established robust audiences of adult, female, and queer manga readers, while nurturing generations of amateur and professional creators who continue to enrich and renew manga today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrea Horbinski\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520403983\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520403987\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/28\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 391\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Andrea Horbinski","offers":[{"title":"Hardcover","offer_id":46838556098815,"sku":"9780520403987","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2151e99b-fcec-4057-96a7-f40ec7da4699.jpg?v=1746590191","url":"https:\/\/www.whiterainbookhouse.com\/products\/mangas-first-century-andrea-horbinski-9780520403987","provider":"WR Book House","version":"1.0","type":"link"}