{"product_id":"many-colors-soong-chan-rah-9780802450487","title":"Many Colors: Cultural Intelligence for a Changing Church","description":"The United States is currently undergoing the most rapid demographic shift in its history. By 2050, white Americans will no longer comprise a majority of the population. Instead, they'll be the largest minority group in a country made up entirely of minorities, followed by Hispanic Americans, African Americans, and Asian Americans. Past shifts in America's demographics always reshaped the county's religious landscape. This shift will be no different. Soong-Chan Rah's book is intended to equip evangelicals for ministry and outreach in our changing nation. Borrowing from the business concept of \"cultural intelligence,\" he explores how God's people can become more multiculturally adept. From discussions about cultural and racial histories, to reviews of case-study churches and Christian groups that are succeeding in bridging ethnic divides, Rah provides a practical and hopeful guidebook for Christians wanting to minister more effectively in diverse settings.\u003cbr\u003e\u003cbr\u003eWithout guilt trips or browbeating, the book will spur individuals, churches, and parachurch ministries toward more effectively bearing witness to the gospel of Jesus Christ, the Good News for people of every racial and cultural background. Its message is positive; its potential impact, transformative.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Soong-Chan Rah\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0802450482\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780802450487\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Moody Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.40w x 0.60d","brand":"Soong-Chan Rah","offers":[{"title":"Paperback","offer_id":44042685317375,"sku":"9780802450487","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d82c0630-845b-4ad7-ac3a-6897e6acdf1b.jpg?v=1684962946","url":"https:\/\/www.whiterainbookhouse.com\/products\/many-colors-soong-chan-rah-9780802450487","provider":"WR Book House","version":"1.0","type":"link"}