{"product_id":"mark-grotjahn-mark-grotjahn-9781942607526","title":"Mark Grotjahn: Sign Exchange: 1993-98","description":"In the early 1990s, Mark Grotjahn (born 1968) was living in San Francisco, and weary of the figurative painting he and his colleagues were doing. He found inspiration at Lloyds, a bar across the street from his studio, in their handmade signs advertising hot dogs and drink specials. Grotjahn started painting copies of the bar's signs. Sensing that the difference between his copies and the originals was the audience, Grotjahn \"figured in order to get my sign to be as good as their signs, I needed to get my sign in their store.\" \u003cp\u003e\u003c\/p\u003eThus began Grotjahn's series of \u003ci\u003eSign Exchanges\u003c\/i\u003e, where Grotjahn would paint copies of the signs of liquor stores, hole-in-the-wall restaurants and bodegas, and exchange his signs for the readymades on display. \u003ci\u003eMark Grotjahn: Sign Exchange\u003c\/i\u003e explores this early series of works, displaying the signs the painter received in exchange for his paintings.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Grotjahn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1942607520\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781942607526\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Karma, New York\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 64\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.20w x 0.10d","brand":"Mark Grotjahn","offers":[{"title":"Paperback","offer_id":47637320794367,"sku":"9781942607526","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_75a9de90-912f-447f-8005-e4a5825f2c41.jpg?v=1765115418","url":"https:\/\/www.whiterainbookhouse.com\/products\/mark-grotjahn-mark-grotjahn-9781942607526","provider":"WR Book House","version":"1.0","type":"link"}