{"product_id":"market-assessment-with-or-applications-adarsh-anand-9781032176192","title":"Market Assessment with or Applications","description":"\u003cp\u003eThis book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales forecasting using an Operational Research (OR) approach. The book also provides a platform to academicians, practitioners, and researchers to gain understanding of marketing management concepts from an OR perspective.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book offers relevant, international perspectives on techniques for market assessment under one canopy. It will be helpful for those who want to gain insight into understanding the managerial aspects from an OR analyst point of view and is a collaboration that contains plenty of related and valuable techniques used in real-life problems faced by industries. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Adarsh Anand,Deepti Aggrawal,Mohini Agarwal\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032176199\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032176192\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.26d","brand":"Adarsh Anand","offers":[{"title":"Paperback","offer_id":48443905999103,"sku":"9781032176192","price":68.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2c36def1-4775-46cc-acbc-5c7c7f7ac43d.jpg?v=1777208675","url":"https:\/\/www.whiterainbookhouse.com\/products\/market-assessment-with-or-applications-adarsh-anand-9781032176192","provider":"WR Book House","version":"1.0","type":"link"}