{"product_id":"market-driven-management-jean-jacques-lambin-9780230276024","title":"Market-Driven Management: Strategic and Operational Marketing","description":"\u003cp\u003e\u003ci\u003eMarket-Driven Management\u003c\/i\u003e adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMotivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. \u003cp\u003e\u003c\/p\u003eNew to this edition: \u003cbr\u003e- Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn\u003cbr\u003e- Broad international perspective \u003cbr\u003e- Thoroughly revised to reflect the latest academic thinking and research \u003cp\u003e\u003c\/p\u003eWith its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs. \u003cp\u003e\u003c\/p\u003eAccompanying online resources for this title can be found at bloomsburyonlineresources.com\/market-driven-management-strategic-and-operational-marketing-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jean-Jacques Lambin,Isabelle Schuiling\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230276024\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230276024\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Red Globe Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/19\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 624\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 7.40w x 1.30d","brand":"Jean-Jacques Lambin","offers":[{"title":"Paperback","offer_id":49148179710207,"sku":"9780230276024","price":110.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/market-driven-management-jean-jacques-lambin-9780230276024","provider":"WR Book House","version":"1.0","type":"link"}