{"product_id":"market-management-and-project-business-hedley-smyth-9780415705097","title":"Market Management and Project Business Development","description":"\u003cp\u003eThis book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution. This provides guidance through every stage of a project, from its inception all the way through to its launch to market.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hedley Smyth\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415705096\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415705097\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 314\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.70d","brand":"Hedley Smyth","offers":[{"title":"Paperback","offer_id":48443476246783,"sku":"9780415705097","price":77.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_28bc386f-e739-41e8-9a3e-7dbe4f061b5e.jpg?v=1777205783","url":"https:\/\/www.whiterainbookhouse.com\/products\/market-management-and-project-business-hedley-smyth-9780415705097","provider":"WR Book House","version":"1.0","type":"link"}