{"product_id":"market-me-paul-barchitta-9781532075322","title":"Market Me: How to Market Your Idea ... Your Brand ... and Yourself!","description":"When it comes to marketing, the biggest myth may be that it's deceptive, misleading, and unethical. Paul D. Barchitta highlights the foundation and building blocks that anchor a solid marketing strategy in this guide that answers questions such as: - What is marketing all about? - Why is it such an exciting time to be a marketer? - What are the four P's of marketing? - Why you must think like the customer! The author also examines topics that can serve as a blueprint for success from defining who is your customer, when and why they adopt your innovation, to the decision making process that the customer goes through. Why taking a snapshot of your product offerings, why new products are the lifeblood of an organization, and the importance of developing a brand are analyzed as well. Dissecting the methods of how products are promoted, from why advertising is a mentality to the effectiveness of the relationship that a salesperson can have with a customer are reviewed. How the distribution of products has evolved along with the importance of developing a global vision and more. Get a broad understanding of marketing and discover the methods, techniques, and theories that will convert your idea, your brand, or yourself into a success with the lessons in Market Me.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Barchitta\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1532075324\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781532075322\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/17\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 298\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.81d","brand":"Paul Barchitta","offers":[{"title":"Hardcover","offer_id":47520534167807,"sku":"9781532075322","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8df0367a-e85f-48cc-b73b-c60d9d6358ee.jpg?v=1762885653","url":"https:\/\/www.whiterainbookhouse.com\/products\/market-me-paul-barchitta-9781532075322","provider":"WR Book House","version":"1.0","type":"link"}