{"product_id":"market-orientation-of-nonprofit-organizations-renjini-d-9781622738472","title":"Market Orientation of Nonprofit Organizations: An Indian Perspective","description":"\u003cp\u003eThis book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Renjini D,Mary Joseph T.\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1622738470\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781622738472\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vernon Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/28\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.29d","brand":"Renjini D","offers":[{"title":"Paperback","offer_id":48241387241727,"sku":"9781622738472","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f71f74a5-cd26-45c0-a72c-cdccd3c4f9f1.jpg?v=1772654188","url":"https:\/\/www.whiterainbookhouse.com\/products\/market-orientation-of-nonprofit-organizations-renjini-d-9781622738472","provider":"WR Book House","version":"1.0","type":"link"}