{"product_id":"market-oriented-technology-management-fred-y-phillips-9783540412588","title":"Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial Times","description":"\u003cp\u003eMarket-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.\u003cbr\u003eThe book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.\u003cbr\u003eEvery insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fred Y. Phillips\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3540412581\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783540412588\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/12\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 418\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.32w x 1.17d","brand":"Fred Y. Phillips","offers":[{"title":"Hardcover","offer_id":44125991665919,"sku":"9783540412588","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_97d33fa1-29e5-4c9d-9b9c-87e2c2e97177.jpg?v=1687445687","url":"https:\/\/www.whiterainbookhouse.com\/products\/market-oriented-technology-management-fred-y-phillips-9783540412588","provider":"WR Book House","version":"1.0","type":"link"}