{"product_id":"market-research-handbook-jie-xu-9780595364015","title":"Market Research Handbook: Measurement, Approach and Practice","description":"The results of marketing research can inform marketing decisions such as in concept\/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement.  \u003cp\u003eThe book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies.\u003c\/p\u003e \u003cp\u003eThe book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jie Xu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0595364012\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780595364015\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/26\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 204\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Jie Xu","offers":[{"title":"Paperback","offer_id":48441105842431,"sku":"9780595364015","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3e36391a-ab70-4630-9e56-7d40b930422b.jpg?v=1777188723","url":"https:\/\/www.whiterainbookhouse.com\/products\/market-research-handbook-jie-xu-9780595364015","provider":"WR Book House","version":"1.0","type":"link"}