{"product_id":"market-research-with-panels-martin-gnther-9783658376529","title":"Market Research with Panels: Types, Surveys, Analysis, and Applications","description":"\u003cp\u003eOne of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. \u003c\/p\u003e \u003cp\u003eReaders can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin G?ther, Ulrich Vossebein, Raimund Wildner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 365837652X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783658376529\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/29\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.54d","brand":"Martin G?ther","offers":[{"title":"Paperback","offer_id":44254697357567,"sku":"9783658376529","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_182daebc-a32e-47ed-bdf1-db8d58a06d4b.jpg?v=1694613864","url":"https:\/\/www.whiterainbookhouse.com\/products\/market-research-with-panels-martin-gnther-9783658376529","provider":"WR Book House","version":"1.0","type":"link"}