{"product_id":"market-segmentation-malcolm-mcdonald-9781118432679","title":"Market Segmentation","description":"\u003cp\u003e\u003ci\u003eMarket Segmentation: How to do it and how to profit from it, revised and updated 4th Edition\u003c\/i\u003e is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong.\u003c\/p\u003e \u003cp\u003eNothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMarket Segmentation: How to do it and how to profit from it, revised and updated 4th Edition \u003c\/i\u003eprovides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Malcolm McDonald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118432673\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118432679\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/28\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 512\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 7.30w x 1.20d","brand":"Malcolm McDonald","offers":[{"title":"Paperback","offer_id":44120887001343,"sku":"9781118432679","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_586d7105-1762-47b6-8725-3f212b045ed5.jpg?v=1687416840","url":"https:\/\/www.whiterainbookhouse.com\/products\/market-segmentation-malcolm-mcdonald-9781118432679","provider":"WR Book House","version":"1.0","type":"link"}