{"product_id":"market-strategies-in-a-hyper-connected-alessandro-arbore-9791281627109","title":"Market Strategies in a Hyper-connected World","description":"\u003cp\u003e\u003cb\u003eNavigate the digital era with strategic insight and actionable tools for market success.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarket Strategies in a Hyper-connected World\u003c\/i\u003e equips CMOs, marketing strategists, and business leaders with a dynamic, iterative approach to market strategy. Building on solid frameworks, it balances boldness and innovation with sustainable actions, showing how to leverage AI and create customer-centric value.\u003c\/p\u003e\u003cp\u003eDiscover how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand first- and second-mover advantages\u003c\/li\u003e\n\u003cli\u003eOptimize offensive and defensive strategies\u003c\/li\u003e\n\u003cli\u003eMaster market innovation for sustainable profitability\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDesigned for those seeking to create and capture enduring value, this comprehensive guide bridges academic rigor with real-world examples, ensuring you're ready to lead in today's hyper-connected landscape.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alessandro Arbore\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9791281627109\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Egea Spa - Bocconi University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 6.00w x 0.54d","brand":"Alessandro Arbore","offers":[{"title":"Paperback","offer_id":48437419802879,"sku":"9791281627109","price":37.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8abd3a39-5c35-463e-8d41-dc0a90d00b0e.jpg?v=1777161690","url":"https:\/\/www.whiterainbookhouse.com\/products\/market-strategies-in-a-hyper-connected-alessandro-arbore-9791281627109","provider":"WR Book House","version":"1.0","type":"link"}