{"product_id":"marketing-50-ajay-kumar-9781837978168","title":"Marketing 5.0: The Role of Human-Mimicking Technology","description":"\u003cp\u003e\u003cem\u003eMarketing 5.0: The Role of Human-Mimicking Technology\u003c\/em\u003e focuses on 'human-mimicking technology' in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ecosystem of personalised sense-and-respond experiences, leading towards greater sustainability. It is this age of Augmented and Agile marketing, which delivers tech-empowered human interaction at pace and scale, achieving the perils and promises of digitalization. Marketing is witnessing a shift from Marketing 4.0 to Marketing 5.0. In this change, there is a continuous struggle for gaining digital business presence.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eMarketing 5.0\u003c\/em\u003e introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The objective is to learn and understand the blended approach, where consumers and technology integrate as one.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eMarketing 5.0\u003c\/em\u003e explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at master's and doctoral levels.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ajay Kumar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1837978166\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781837978168\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/14\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Ajay Kumar","offers":[{"title":"Hardcover","offer_id":46571242717439,"sku":"9781837978168","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e243e5df-866d-417d-a543-988e64801d78.jpg?v=1738807660","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-50-ajay-kumar-9781837978168","provider":"WR Book House","version":"1.0","type":"link"}