{"product_id":"marketing-50-hermawan-kartajaya-9781119668510","title":"Marketing 5.0: Technology for Humanity","description":"\u003cp\u003e\u003cb\u003eRediscover the fundamentals of marketing from the best in the business\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eMarketing 5.0, \u003c\/i\u003ethe celebrated promoter of the \"Four P's of Marketing,\" Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. \u003c\/p\u003e \u003cp\u003eIn a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. \u003c\/p\u003e \u003cp\u003eFollowing the pattern presented in his bestselling \u003ci\u003eMarketing X.0\u003c\/i\u003e series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: \u003c\/p\u003e \u003cp\u003e- Artificial Intelligence for marketing automation \u003c\/p\u003e \u003cp\u003e- Agile marketing \u003c\/p\u003e \u003cp\u003e- \"Segments of one\" marketing \u003c\/p\u003e \u003cp\u003e- Contextual technology \u003c\/p\u003e \u003cp\u003e- Facial recognition and voice tech for marketing \u003c\/p\u003e \u003cp\u003e- The future of Customer Experience (CX) \u003c\/p\u003e \u003cp\u003e- Transmedia storytelling \u003c\/p\u003e \u003cp\u003e- The \"Whatever-Whenever-Wherever\" service delivery \u003c\/p\u003e \u003cp\u003e- \"Everything-As-A-Service\" business model \u003c\/p\u003e \u003cp\u003e- Internet of Things and blockchain for marketing \u003c\/p\u003e \u003cp\u003e- Virtual and augmented reality marketing \u003c\/p\u003e \u003cp\u003e- Corporate activism \u003c\/p\u003e \u003cp\u003ePerfect for traditional and digital marketers, as well as students and teachers of marketing and business, \u003ci\u003eMarketing 5.0\u003c\/i\u003e reinvigorates the field of marketing with actionable recommendations and unique insights. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Kotler, Hermawan Kartajaya, Iwan Setiawan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119668514\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119668510\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/03\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.10d","brand":"Philip Kotler","offers":[{"title":"Hardcover","offer_id":44055249584383,"sku":"9781119668510","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9146d409-60ce-4aca-beed-21db1e57a532.jpg?v=1685034578","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-50-hermawan-kartajaya-9781119668510","provider":"WR Book House","version":"1.0","type":"link"}