{"product_id":"marketing-5e-prof-charles-w-lamb-9780199079926","title":"Marketing 5e","description":"Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. \u003cp\u003e\u003c\/p\u003eMarketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. \u003cp\u003e\u003c\/p\u003eThis new edition is written in a more accessible way to assist students to grasp new concepts\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Prof Charles W. Lamb,Prof Joseph F. Hair,Prof Carl McDaniel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0199079927\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780199079926\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 512\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.20w x 1.20d","brand":"Prof Charles W. Lamb","offers":[{"title":"Paperback","offer_id":47579565261055,"sku":"9780199079926","price":47.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5c8194c9-669b-44be-b557-9246bf5b2a57.jpg?v=1763875077","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-5e-prof-charles-w-lamb-9780199079926","provider":"WR Book House","version":"1.0","type":"link"}