{"product_id":"marketing-aitm-stevan-roberts-9780692602287","title":"Marketing AI(TM): From Automation to Revenue Performance Marketing","description":"\u003cp\u003eNot long ago, the entire process of marketing was a human endeavor-driven by countless cases of trial and error as we learned from our human mistakes. The idea of sales automation, of artificial intelligence streamlining the marketing process, seemed like the stuff of science fiction or a far-off dream. \u003c\/p\u003e \u003cp\u003eBut now the digital age is here, and with it, new technologies have paved the way for marketing opportunities we never thought possible.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eMarketing AI(TM)\u003c\/i\u003e, innovative marketing executives Stevan Roberts and Greg Grdodian, both of Reach Marketing LLC, bring their decades of experience to the forefront to illustrate what artificial intelligence and automated marketing can do for your business. From gaining a thorough understanding of your customers to using an integrated lead life cycle program to effectively engaging with your audience for sustained revenue growth, this valuable guide showcases how the latest technology will coordinate every aspect of the marketing process-in ways that no conventional strategy can provide.\u003c\/p\u003e \u003cp\u003eIn an era when creativity and simple data collection may not be enough to drive your business forward, \u003ci\u003eMarketing AI\u003c\/i\u003e delves into the true art and science of personalized multichannel marketing-including how these new technologies are increasing sales, promoting customer satisfaction, and helping companies stand out from the pack.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stevan Roberts, Greg Grdodian\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0692602283\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780692602287\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Reach Marketing LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/02\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 266\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.56d","brand":"Stevan Roberts","offers":[{"title":"Paperback","offer_id":44054856368383,"sku":"9780692602287","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e9708ff7-1256-49ff-87ee-b3696d8207a1.jpg?v=1685032384","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-aitm-stevan-roberts-9780692602287","provider":"WR Book House","version":"1.0","type":"link"}