{"product_id":"marketing-alternative-investments-hemali-dassani-9781264627646","title":"Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds","description":"\u003cp\u003e\u003cb\u003eMaster the process of effectively marketing alternative investments--a critical but overlooked aspect of ensuring fund success\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eInvestment funds with great performance and potential often fail for one simple reason--the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable.\u003c\/p\u003e\u003cp\u003eThe only book to tackle this critical issue, \u003ci\u003eMarketing Alternative Investments\u003c\/i\u003e builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.\u003c\/p\u003e\u003cp\u003eWhether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. \u003ci\u003eMarketing Alternative Investments\u003c\/i\u003e is organized into three sections: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFundamentals--the history, structure, decision process, stakeholders, investment expectations, regulations, and relevant information on major institutional investor groups\u003c\/li\u003e\n\u003cli\u003eFundraising in practice--tools, techniques, issues, regulations, skillsets, and processes required to complete a full marketing cycle from pre-marketing through investor relations\u003c\/li\u003e\n\u003cli\u003eOther considerations--key building blocks for a successful franchise in an evolving alternatives landscape, including diversity and technology\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003eEffective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hemali Dassani, Nanda Kuppuswamy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1264627645\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781264627646\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/13\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 6.30w x 1.04d","brand":"Hemali Dassani","offers":[{"title":"Hardcover","offer_id":44075563745535,"sku":"9781264627646","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f34f7a3f-1d92-4a3b-96b2-8494cac79938.jpg?v=1685460171","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-alternative-investments-hemali-dassani-9781264627646","provider":"WR Book House","version":"1.0","type":"link"}