{"product_id":"marketing-analysis-in-sport-business-kevin-k-byon-9781032298764","title":"Marketing Analysis in Sport Business: Global Perspectives","description":"\u003cp\u003eThis book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin K. Byon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032298766\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032298764\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/29\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 306\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.68d","brand":"Kevin K. Byon","offers":[{"title":"Paperback","offer_id":48443921596671,"sku":"9781032298764","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2cf2b656-8e39-4dbe-8abc-525ab321f988.jpg?v=1777208783","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-analysis-in-sport-business-kevin-k-byon-9781032298764","provider":"WR Book House","version":"1.0","type":"link"}