{"product_id":"marketing-analytics-a-mansurali-9781774910887","title":"Marketing Analytics: A Machine Learning Approach","description":"\u003cp\u003eA comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e A. Mansurali\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1774910888\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781774910887\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apple Academic Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/02\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 350\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.81d","brand":"A. Mansurali","offers":[{"title":"Hardcover","offer_id":48153826197759,"sku":"9781774910887","price":159.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b7796e5f-faeb-4054-b5c6-001c4b69e7ce.jpg?v=1770786087","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-analytics-a-mansurali-9781774910887","provider":"WR Book House","version":"1.0","type":"link"}