{"product_id":"marketing-analytics-dashboards-design-issam-arab-9798332290213","title":"Marketing Analytics Dashboards Design: Mastering Data Visualization with Figma and Google Looker Studio: A Comprehensive Guide to Creating Engaging an","description":"\u003cp\u003eMaster the Art of\u003cb\u003e Dashboard Design with Looker Studio\u003c\/b\u003e and \u003cb\u003eCollaborative Design Tools Like Figma\u003c\/b\u003e- this \u003cb\u003ecomprehensive guide\u003c\/b\u003e is your ultimate resource for crafting cutting-edge \u003cb\u003emarketing dashboards using tools like Looker Studio and Figma\u003c\/b\u003e. It is designed to\u003cb\u003e bridge the often complex gap between designers and data analysts\u003c\/b\u003e, ensuring both can collaborate effectively to create impactful dashboards.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eConceptualization and Strategy\u003c\/b\u003e: Starting with an overview of marketing analytics, the book illustrates the crucial role of prototyping in dashboard design. It underscores the importance of using collaborative design tools like Figma to preemptively visualize the success of data interfaces and interactions. This part of the book doesn't only outline the core purpose of prototyping but also contrasts low-fidelity and high-fidelity designs, providing insights into their appropriate applications and limitations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTechnical Skills and Application\u003c\/b\u003e: Further into the book, you are guided through the nuances of designing and implementing dashboards for Looker Studio. From setting up your design environment in Figma to importing and fine-tuning these designs in Looker Studio, the book provides a roadmap for maintaining design fidelity amidst technical constraints. Detailed discussions cover the inherent design limits in Looker Studio, offering strategies to navigate these challenges effectively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAdvanced Techniques and Best Practices\u003c\/b\u003e: The book extends beyond basic design principles, exploring advanced topics such as integrating storytelling into data visualization and optimizing dashboards for different uses. It offers practical insights into managing limitations, such as Looker Studio's restricted animation capabilities and the challenges of combining various chart types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBridging Design and Analysis\u003c\/b\u003e: Specifically tailored to enhance mutual understanding, this guide equips designers with knowledge of analytical boundaries and data analysts with essential design and conceptualization techniques. This approach prevents common pitfalls in dashboard creation, ensuring designs are not only feasible but also primed for implementation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eIdeal for data analysts seeking to understand design principles and designers aiming to grasp the nuances of marketing analytics, this book is an indispensable resource for anyone looking to develop visually stunning and analytically robust marketing dashboards. Step into the role of both designer and analyst with this guide and revolutionize your approach to dashboard creation in the realm of digital marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Issam Arab\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798332290213\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/28\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 166\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.35d","brand":"Issam Arab","offers":[{"title":"Paperback","offer_id":46767331901695,"sku":"9798332290213","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e4eb7c3e-2a21-4a76-bf6e-54e7bf48a5e5.jpg?v=1744169509","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-analytics-dashboards-design-issam-arab-9798332290213","provider":"WR Book House","version":"1.0","type":"link"}