{"product_id":"marketing-analytics-robert-w-palmatier-9781352013214","title":"Marketing Analytics: Based on First Principles","description":"Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. \u003cbr\u003e\u003cbr\u003eAuthored by world-leading authorities in the field, \u003ci\u003eMarketing Analytics\u003c\/i\u003e provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert W. Palmatier, J. Andrew Petersen, Frank Germann\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1352013215\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781352013214\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Academic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/05\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.94d","brand":"Robert W. Palmatier","offers":[{"title":"Hardcover","offer_id":44130054996223,"sku":"9781352013214","price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cfdf18f2-a2de-4598-b6cd-21aa81c23ab8.jpg?v=1687467311","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-analytics-robert-w-palmatier-9781352013214","provider":"WR Book House","version":"1.0","type":"link"}