{"product_id":"marketing-analytics-stephan-sorger-9781481900300","title":"Marketing Analytics: Strategic Models and Metrics","description":"\u003cp\u003e\u003cstrong\u003eMarketing Analytics: Strategic Models and Metrics\u003c\/strong\u003e offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.\u003c\/p\u003e \u003cp\u003eThe book contains a wealth of information on marketing analytics: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAlmost 500 pages of text, covering a wide variety of decision models and metrics\u003c\/li\u003e \u003cli\u003eNearly 400 figures, including diagrams, tables, and charts\u003c\/li\u003e \u003cli\u003eStep-by-step instructions on market segmentation, conjoint analysis, and other techniques\u003c\/li\u003e \u003cli\u003eCurrent examples demonstrating how organizations are applying models and metrics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe list of chapters below includes a sample of the topics: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 1. Introduction\u003c\/strong\u003e - Introduction to marketing analytics\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 2. Market Insight\u003c\/strong\u003e - Market sizing and trend analysis\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 3. Market Segmentation\u003c\/strong\u003e - Segment identification, analysis, and strategy\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 4. Competitive Analysis\u003c\/strong\u003e - Competitor identification, analysis, and strategy\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 5. Business Strategy\u003c\/strong\u003e - Analytics-based strategy selection\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 6. Business Operations\u003c\/strong\u003e - Forecasting, predictive analytics, and data mining\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 7. Product and Service Analytics\u003c\/strong\u003e - Conjoint analysis and product\/service metrics\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 8. Price Analytics\u003c\/strong\u003e - Pricing techniques and assessment\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 9. Distribution Analytics\u003c\/strong\u003e - Analytics-based channel evaluation and selection\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 10. Promotion Analytics\u003c\/strong\u003e - Promotion budget estimation and allocation\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 11. Sales Analytics\u003c\/strong\u003e - Metrics for sales, profitability, and support\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 12. Analytics in Action\u003c\/strong\u003e - Pivot tables and data-driven presentations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEdition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stephan Sorger\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1481900307\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781481900300\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/31\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 500\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 7.44w x 1.01d\u003c\/p\u003e","brand":"Stephan Sorger","offers":[{"title":"Paperback","offer_id":44047996092671,"sku":"9781481900300","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_96a9b0b9-47bd-49e6-b188-660e91f5640e.jpg?v=1684993313","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-analytics-stephan-sorger-9781481900300","provider":"WR Book House","version":"1.0","type":"link"}