{"product_id":"marketing-analytics-using-excel-rahul-pratap-singh-kaurav-9781529681901","title":"Marketing Analytics Using Excel: A Beginner's Guide","description":"\u003cem\u003eMarketing Analytics Using Excel \u003c\/em\u003eis the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.\u003cbr\u003e \u003cbr\u003e Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: \u003cbr\u003e - Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.\u003cbr\u003e - Exercises, activities and discussion questions to reinforce learning.\u003cbr\u003e - A focus on open access tools and career prospects which encourages readers to develop further. \u003cbr\u003e \u003cbr\u003e This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. \u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eDr Rahul Pratap Singh Kaurav\u003c\/strong\u003e is Associate Professor at FORE School of Management, New Delhi, India. \u003cbr\u003e \u003cstrong\u003eDr Asha Thomas\u003c\/strong\u003e is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rahul Pratap Singh Kaurav, Asha Thomas\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1529681901\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781529681901\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/12\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 448\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 7.44w x 1.00d","brand":"Rahul Pratap Singh Kaurav","offers":[{"title":"Hardcover","offer_id":46795316887807,"sku":"9781529681901","price":179.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7e146628-ebc9-4fe4-8867-db54f17ea65d.jpg?v=1744947236","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-analytics-using-excel-rahul-pratap-singh-kaurav-9781529681901","provider":"WR Book House","version":"1.0","type":"link"}