{"product_id":"marketing-and-branding-eugznio-bispo-melo-9786501202082","title":"Marketing and Branding: The art of developing and managing brands","description":"In its global edition, the book brings the main marketing concepts, together with the most important and innovative aspects of brand management in Brazil and worldwide. It brings to light the importance of service in chain stores, franchises, dealerships, supermarkets, delivery, as well as the astronomical growth of the digital platform in the global market. It shows how the brand's image and positioning have been flexible in the face of changes in the economy and in consumer buying behavior, as well as a preface by the father of brand positioning, \u003ci\u003eAl Ries\u003c\/i\u003e. A surprising and unique book in the publishing market that brings together methods, concepts and practices and, therefore, can be considered a parameter in the academic and governmental environment. Written by the marketing and branding specialist, this book reflects the urgent need to apply new concepts and resources related to brand management in the corporate and government market.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eugênio Bispo Melo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 6501202086\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9786501202082\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Eugenio Melo\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/04\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 150\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Eugênio Bispo Melo","offers":[{"title":"Paperback","offer_id":48874289332479,"sku":"9786501202082","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-and-branding-eugznio-bispo-melo-9786501202082","provider":"WR Book House","version":"1.0","type":"link"}