{"product_id":"marketing-and-client-relations-for-mary-v-knackstedt-9780470260487","title":"Marketing and Client Relations for Interior Designers","description":"Discover the latest insights in marketing and client relations\u003cbr\u003e \u003cbr\u003e for interior designers\u003cbr\u003e \u003cbr\u003e To be a successful interior designer, it's essential to market yourself and your firm effectively. A must-read for interior designers establishing a client base, as well as for seasoned interior designers aiming to grow their businesses, Marketing and Client Relations for Interior Designers offers valuable tips on enhancing client relations and building lasting relationships for a growing practice.\u003cbr\u003e \u003cbr\u003e This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines.\u003cbr\u003e \u003cbr\u003e With insight, simplicity, and uncommon sense, industry expert and authorMary Knackstedt guides design professionals through all aspects of promoting a design business, including how to: \u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Design specialized promotional resources, market research, and personal interactions\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Establish a company profile that attracts clients\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Find clients who are most likely to want your services\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Budget marketing efforts accurately to avoid unnecessary expenses\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Handle complaints diplomatically and with minimum problems\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Build a better relationship with clients\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Create proper contracts and letters of agreement\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Set prices that are appropriate for your services\u003cbr\u003e \u003cbr\u003e Brimming with examples and proven strategies from successful, highly profitable firms that make it easy to apply the book's marketing techniques to your own business, Marketing and Client Relations for Interior Designers is your design firm's guide for business development, successfully marketing its services and maintaining long-term customer relationships.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mary V. Knackstedt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470260483\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470260487\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.17h x 6.51w x 0.90d","brand":"Mary V. Knackstedt","offers":[{"title":"Hardcover","offer_id":43993001165055,"sku":"9780470260487","price":83.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f1af8bb2-ee02-42e7-8df4-137bd73d99d9.jpg?v=1683321974","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-and-client-relations-for-mary-v-knackstedt-9780470260487","provider":"WR Book House","version":"1.0","type":"link"}