{"product_id":"marketing-and-consumption-in-modern-kazuo-usui-9781138205987","title":"Marketing and Consumption in Modern Japan","description":"\u003cp\u003eThis book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kazuo Usui\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138205982\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138205987\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/26\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.58d","brand":"Kazuo Usui","offers":[{"title":"Paperback","offer_id":43947799970047,"sku":"9781138205987","price":62.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_3daa6618-eca7-4128-acbb-77e4e1184538.jpg?v=1681520873","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-and-consumption-in-modern-kazuo-usui-9781138205987","provider":"WR Book House","version":"1.0","type":"link"}