{"product_id":"marketing-and-management-innovations-in-zzgzr-yayla-9783631938331","title":"Marketing and Management Innovations in Tourism: Insights and Impacts on Industry Growth","description":"\u003cem\u003eMarketing and Management Innovations in Tourism: Insights and Impacts on Industry Growth\u003c\/em\u003e aims to provide both theoretical and practical contributions to academics and industry professionals by covering scientific studies in the field of tourism. This book emphasizes the importance of gastronomy and food in tourism and offers the opportunity to relate conceptual studies to other areas of tourism. It also provides readers with practical and applicable information thanks to its content enriched with examples of hospitality applications in tourism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Özgür Yayla\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3631938330\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783631938331\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Peter Lang Gmbh, Internationaler Verlag Der W\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/08\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 442\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 1.00d","brand":"Özgür Yayla","offers":[{"title":"Hardcover","offer_id":49148579578111,"sku":"9783631938331","price":78.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-and-management-innovations-in-zzgzr-yayla-9783631938331","provider":"WR Book House","version":"1.0","type":"link"}