{"product_id":"marketing-and-psychology-tom-bowden-green-9781032891149","title":"Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach","description":"\u003cp\u003eThis book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Bowden-Green,Luan Wise\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032891149\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032891149\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/22\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.58d","brand":"Tom Bowden-Green","offers":[{"title":"Paperback","offer_id":48446960402687,"sku":"9781032891149","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3b83628d-a1d2-459c-96c2-c0db6bae3541.jpg?v=1777227885","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-and-psychology-tom-bowden-green-9781032891149","provider":"WR Book House","version":"1.0","type":"link"}