{"product_id":"marketing-and-retail-pharmacy-colin-gilligan-9781857752021","title":"Marketing and Retail Pharmacy","description":"Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Colin Gilligan,Robin Lowe,Peter Cattee\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1857752023\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781857752021\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/1996\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.38d","brand":"Colin Gilligan","offers":[{"title":"Paperback","offer_id":48453942870271,"sku":"9781857752021","price":51.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bec8f29b-9cb1-4361-9ae8-41ebf10ca017.jpg?v=1777303176","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-and-retail-pharmacy-colin-gilligan-9781857752021","provider":"WR Book House","version":"1.0","type":"link"}