{"product_id":"marketing-and-selling-to-business-robert-mclaughlin-9781494886592","title":"Marketing and Selling to Business Owners: A Financial Advisor's Guide to Dominating this Lucrative Market","description":"Are you a financial advisor either just starting in the business, or an established advisor who wants to re-energize your marketing? Do you want to specialize in serving a very lucrative and profitable niche? This book will help you get started: - learn from the mistakes of countless advisors, and gain access to the tips and tricks of successful advisors; - decide which lucrative market(s) to target; - create a strategy to market and sell to your chosen markets; - market to a particular niche in an efficient manner; - formulate tactics to give you a step-by-step action plan to achieve your goals; - create a business plan and marketing plan to help you hit your revenue goals; - spend more of your time doing the one thing that is crucial to your success as an FA: selling. The book teaches you the most important items that were skipped in your training as a financial advisor: the proper way to set goals, how to relate goals to the actions that will make you a success, how to choose a market, and how to market to the right people.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert McLaughlin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1494886596\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781494886592\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/20\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 90\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.19d","brand":"Robert McLaughlin","offers":[{"title":"Paperback","offer_id":43936321896703,"sku":"9781494886592","price":12.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_ae68a634-30ba-46d0-bf40-f26fd11e98b9.jpg?v=1681424882","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-and-selling-to-business-robert-mclaughlin-9781494886592","provider":"WR Book House","version":"1.0","type":"link"}