{"product_id":"marketing-and-the-customer-value-thomas-fotiadis-9781138394476","title":"Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management","description":"\u003cp\u003eThis book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thomas Fotiadis,Dimitris Folinas,Konstantinos Vasileiou\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138394475\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138394476\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 340\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.81d","brand":"Thomas Fotiadis","offers":[{"title":"Hardcover","offer_id":48065359741183,"sku":"9781138394476","price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2414cbb7-0ab1-4076-ba70-3031efc2ad4e.jpg?v=1768674681","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-and-the-customer-value-thomas-fotiadis-9781138394476","provider":"WR Book House","version":"1.0","type":"link"}