{"product_id":"marketing-automation-the-method-norbert-schuster-9783912027785","title":"Marketing Automation - The Method: How Marketing, Sales, Service and Recruiting become one Engine - with Method and AI -","description":"\u003cb\u003eYour marketing automation platform can do everything. And does nothing.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eYou rolled out the software: emails, forms, tracks, contacts in lists. It's all there - and yet the most expensive license in the company is quietly dying in \"newsletter mode.\" The problem isn't the tool. It's that no one ever gave it a method. A platform is like a piano: capable of everything - and silent until someone knows the piece. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThis book is that piece.\u003c\/b\u003e Marketing automation isn't a tool, it's a method - a Motor with five strokes (Signal, Assessment, Nurturing, Handoff, Loop) that runs the same everywhere. You learn it once and apply it six times over. One Motor, many Engines - what Norbert Schuster calls People Automation. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eOne method. Six domains.\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eDemand \u0026amp; new-customer acquisition\u003c\/b\u003e - recognize interest before it grows loud\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExisting customers\u003c\/b\u003e - the bigger, cheaper lever most companies ignore\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAccount-based marketing\u003c\/b\u003e - the Motor aimed at your target accounts\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSales\u003c\/b\u003e - content that carries the long B2B phases after the handoff\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eService\u003c\/b\u003e - where the Motor closes the loop and turns into new revenue\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRecruiting\u003c\/b\u003e - because recruiting is the new marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eAI, finally put in its place.\u003c\/b\u003e AI isn't the Motor - it's a layer on top of it, working across four levels from data enrichment to the (semi-)autonomous Revenue Engine. You'll see exactly where each AI family - predictive, generative, conversational, agentic - helps, and where it must not decide. Master the method and you add AI one block at a time. Skip it, and AI just does the wrong thing faster. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhat you'll take away: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003ehow to turn a silent platform into a system that learns\u003c\/li\u003e\n\u003cli\u003ehow to read signals instead of guessing who to contact today\u003c\/li\u003e\n\u003cli\u003ehow to hand leads from marketing to sales without the seam tearing (MQL and MQN)\u003c\/li\u003e\n\u003cli\u003ehow to build the Empathic Funnel, score maturity, and orchestrate content that actually steers\u003c\/li\u003e\n\u003cli\u003ehow to measure one Motor across every domain - and where the honest limits are\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eBuilt to use, not just to read: \u003c\/b\u003e the complete Schuster Model(R), the Marketing Automation Canvas, the Deep Buyer Persona, field-tested tools and templates, worked calculations, a maturity self-check, dozens of illustrations, and an AI prompt in every chapter you can run on your own company right away. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eFrom a silent platform to a running system.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eFor marketing and sales leaders in B2B, for anyone aiming to become one, and for managing directors who want automation to be a method - not another tool gathering dust. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBy Norbert Schuster\u003c\/b\u003e - strategy consultant for the digitalization of marketing and sales, managing director of strike2 GmbH, the mind behind the Schuster Model(R) and creator of the Waterhole Strategy(R). For more than fifteen years he has guided B2B companies through marketing automation - what he calls PreSales Automation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Norbert Schuster\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3912027781\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783912027785\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Strike2 Gmbh\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/31\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"Norbert Schuster","offers":[{"title":"Paperback","offer_id":50665982918911,"sku":"9783912027785","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_12a97e37-51d0-44e1-84bd-06bf53a93f46.jpg?v=1792014971","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-automation-the-method-norbert-schuster-9783912027785","provider":"WR Book House","version":"1.0","type":"link"}