{"product_id":"marketing-big-oil-m-robinson-9781137389169","title":"Marketing Big Oil: Brand Lessons from the World's Largest Companies","description":"Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M. Robinson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137389168\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137389169\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave Pivot\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/04\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 153\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.50d","brand":"M. Robinson","offers":[{"title":"Hardcover","offer_id":44063746195711,"sku":"9781137389169","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6d8a21e4-57fb-4ff1-885b-4b52a9735e82.jpg?v=1685391401","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-big-oil-m-robinson-9781137389169","provider":"WR Book House","version":"1.0","type":"link"}